The price of the creator economy,
measured monthly
Every month we publish what a subscription actually costs across the 400 creators listed on LuvsOne, after the discounts most of them run. Each month is frozen when it closes, so a figure quoted today still reads the same in a year.
July 2026 releaseFrozen Aug 03, 2026CC BY 4.0
The series
Every month we have, side by side
A chart needs at least two released months.
Headline numbers
July 2026 in six numbers
Advertised against real
What the sticker price hides
The gap between what a subscription lists at and what it charges, in July 2026.
For researchers
How unevenly attention is spread
Not published by the platform itself. Free to reuse under CC BY 4.0.
Attention inequality
How likes are spread across the published catalogue
Share of all likes
100%0%
Least popularShare of creators, cumulativeMost popular
The bottom half of the catalogue holds 13% of all likes. The top 10% hold 55%.
The dashed line is what perfect equality would look like: 10% of creators holding 10% of the likes. The further the curve sags below it, the more concentrated attention is. A Gini of 0 means everyone gets the same, 1 that one creator gets everything.
19%top 1%
55%top 10%
98.2Mlikes seen
400creators
Pricing by niche
What each niche really costs
July 2026. A niche with fewer than 15 priced profiles is left out rather than published thin.
| DNA niche | Advertised | Real / mo | Median | n |
|---|---|---|---|---|
| Fetish Focus | $12.90 | $8.86 | $7.99 | 75 |
| Hardcore Performer | $11.97 | $7.29 | $6.00 | 51 |
| Girlfriend Experience | $14.96 | $7.89 | $5.00 | 39 |
| Casual Real | $13.09 | $7.03 | $6.25 | 32 |
| Fitness And Sporty | $13.73 | $8.64 | $7.75 | 26 |
| Roleplay And Cosplay | $16.68 | $15.33 | $7.50 | 16 |
| Mature Seduction | $13.05 | $9.74 | $6.48 | 16 |
Country and score
Where they are, and how good they are
Where creators are
Every country with at least 4 creators. A price needs 15 of them, so smaller countries show a count only.
- United States$8.6392
- United Kingdom$9.0126
- Romania$7.0715
- Colombia·12
- Canada·8
4 more countries have at least 4 creators. Browse them all
How the catalogue scores
400 scored profiles, averaging 6.83 out of 10
Elite9 and above2%
Worth it7 to 951%
On a deal5.5 to 734%
Skipbelow 5.514%
Monthly releases
Every month keeps its own address
Computed once when the month closes, then never revised.
Free to reuse
Take it, cite it
Free for journalism and research. Attribution with a link is all we ask.
Download and attribute
July 2026 release, CC BY 4.0
LuvsOne (2026). Luvs Creator Price Index, July 2026 release. https://luvs.one/stats/2026-07
Every release carries schema.org Dataset markup, so it is eligible for Google Dataset Search. How the numbers are produced is in the methodology.
Public API, v1
Read-only, aggregates only, no key required
- GET/api/v1/price-indexthe monthly series
- GET/api/v1/summaryheadline numbers
- GET/api/v1/discountsdiscount aggregates
- GET/api/v1/inequalitygini, lorenz, shares
- GET/api/v1/nichespricing by DNA
- GET/api/v1/countriespricing by country
- GET/api/v1/price-index.csvthe series as CSV
Add ?release=2026-07 to any endpoint to pin it to a frozen month. No per-creator fields are exposed, and a breakdown appears only where at least 15 profiles back it.
Example response
GET https://luvs.one/api/v1/price-index
{
"release": "2026-07",
"frozen_at": "2026-08-03T15:39:25.000Z",
"series": [
{ "month": "2026-07",
"avg_real": 8.53,
"avg_advertised": 13.09,
"median": 6.66,
"pct_on_discount": 51.42,
"n": 317 }
],
"license": "CC-BY-4.0",
"source": "https://luvs.one/stats"
}For journalists and researchers
Working on a story or a paper about the creator economy? We pull custom aggregates from the full pricing and engagement history behind the published catalogue. Always free, always with the methodology attached.